Our journey to Regenerative Tourism:

I have been living and breathing tourism & hospitality since the age of 11 (see our About Us section) and have experienced first hand the positive and negative impacts the industry can have on the world.

So when the time came to plan and launch my own adventure tour company, it was imperative we were a force for good and put an environmental and community purpose before profit in every aspect of what we do whilst also providing outstanding adventurous experiences to our guests.
The foundations of WAM! have been designed to go beyond sustainability into regenerative tourism practices.


“WAM! is looking to set a new best-practice benchmark through regenerative practices for the industry”

– Regeneration Projects

Our Impact Plan & Promise

WAM!’s long list of eco-policies and practices is extensive, ongoing and evolving.

Clean Activities

WAM! puts sustainability first with people-powered activities that have the lowest possible impact on the environment. Our adventure trips also look to leave each place we visit cleaner than we found it, we carry portable bins and if we see litter on our tours (in the ocean, waterways or parks) we clean it up.

Carbon Neutral

We support local reforestation projects in the areas where we operate by offsetting all our business, vehicle and every WAM! guests CO2 emissions, to plant native biodiverse forests that are protected for at least 100 years.

Supporting Good Causes

WAM! is a 1% For The Planet member and have committed to donate a minimum of 1% of our annual revenue as well as additional financial support for good causes such as local wildlife charities and reforestation programs. We also support local businesses who donate to environmental and community causes.

Back of House

Our aim is to ensure our back of the house is as environmentally run and ethical as possible. We vet, research and carefully choose who the business banks with, sources energy from, and other aspects including the telco we use, insurance provider etc. Our home office is powered by renewable energy, WAM! has a no print policy (such as having no business cards), and are eco-conscious in all other aspects of our operations such as vehicle cleaning.

Supporting Conscious Local Business

We exclusively support local and Australian eco-conscious businesses when it comes to our equipment, products provided to our guests, eco-shop items, and other things such as refreshment/cleaning supplies.

WAM! Eco Packs

We constantly strive to improve our positive impact. This includes finding ways to combine our eco-practices with enhancing the customer experience (see below about our eco-packs).
One way WAM! does this is by providing a 5-star service you might expect when boarding a business class flight or staying in a luxury hotel (except this one is good for the envioronment!).
Every WAM! guest is provided with an eco-pack at the start of the day, containing eco-friendly products from local businesses which helps make the day more enjoyable and comfortable. This includes reef-safe sunscreen, a reusable bamboo straw gift, a towel service, reusable coffee cup, and drinking bottle to use for the day as well as refreshments such as tea & coffee, and drinking water.
This means that WAM! guests are receiving an extra level of service for the day plus we are supporting local businesses with the products and the environment by eliminating any need for the guest to buy plastic or wear sunscreen which is damaging to our waterways.

The halo effect of the WAM! Eco Packs

Eco Certifications

Advanced Ecotourism & Climate Action Business Certification

WAM! has been successful in achieving a world-leading certification by demonstrating best practices in ecotourism. Click Here to read the article.


“You have demonstrated that you are one of our exemplary operators in terms of ecological sustainability, natural area management and provision of authentic cultural experiences”

– Ecotourism Australia

Sustainable Tourism Accredited Business

WAM! has also successfully completed the procedures required to satisfy the Australian Tourism Accreditation Standard for an Accredited Tourism Business meeting sustainable business practices.

UN SDG's (Sustainable Development Goals)

SDG’s WAM! is committed to tackling

The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all.

Tourism can and must play a significant role in delivering sustainable solutions for people, the planet, prosperity and peace. Tourism as an economic powerhouse is the third highest world category in export earnings in 2015, representing 10% of world GDP, 30% of services exports and 1 out of every 10 jobs in the world. Tourism has the potential to contribute, directly or indirectly to all of the goals.

Below are the 5 SDG’s WAM! is committed to tackling in the next 5 years…


Ensure healthy lives and promote well-being for all at all ages

Ensure sustainable consumption and production patterns

Take urgent action to combat climate change and its impacts

Conserve and sustainably use the oceans, seas, and marine resources for sustainable development

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

Who we support

During 2020/2021 WAM! will be directly supporting the following charities, not for profits and foundations:

(In addition to the below we also indirectly support 8 other charities through our partners)

1% for the Planet is a global movement inspiring businesses and individuals to support environmental solutions through memberships and everyday actions.

Wildlife Victoria is a not-for-profit organization, offering an emergency response service to the community to help with sick, injured or orphaned wildlife.

Greenfleet is a leading not-for-profit organisation committed to protecting our climate by restoring our forests. They plant native biodiverse forests in Australia and New Zealand to capture carbon emissions on behalf of our supporters.

The Dolphin Research Institute (DRI) is an an independent not-for-profit marine conservation organisation that has provided marine research and education services for nearly 3 decades.

Koala Clancy Foundation plants trees for koalas on farms and private land, creates new habitat and advocates for better protection of wild koalas.

The Australian Literacy and Numeracy Foundation (ALNF) is dedicated to raising language, literacy and numeracy standards in Australia and raises funds to develop, implement and sustain innovative projects for individuals, families and communities.

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