A captivating tale of a boy destined to see the world, become obsessed with adventure, and start an eco adventure tour company that does good for the planet.

WAM! is a story that started with a young boy whose destiny changed when his parents opened up a guesthouse in the family home.

It taught the boy many things; how to provide exceptional hospitality, what different nationalities from around the world liked and disliked; and what makes a great breakfast to name a few.

The first opportunity after the boy finished school he went off to travel and explore the world. When he ran out of money he began working in tourism so he could continue travelling, working and living in different countries.

And so this continued for 15 years, around the world to 75 countries and counting. From tour guiding in the sun, snow, wind, and rain, developing new tours, to promoting and marketing tour companies, all the time seeing and understanding different types of tours, different styles of delivering an experience. Watching, experiencing, learning, waiting…

Eventually, he settled in one of the world’s most livable and loveable cities, Melbourne, in the Australian state of Victoria. Here he continued dedicating himself to tourism this time for the state tourism department to become completely immersed in all the wonderful sights and experiences that Melbourne and Victoria have to offer. What a magical place to explore.

But what for? To discover a new type of adventure tour company, with small group adventures that are fascinating and fun, tours that show you hidden gems that only locals know. Days out that don’t mean you are stuck on a tour bus all day but still take you along spectacular drives. Tours that are adventurous, active and teach you new skills. Tours that are good for the environment and taste amazing. And an adventure that connects you with nature and the destination you’re visiting in a way that will amaze you…

Today, his biggest passion is designing and delivering spectacular adventure tours near Melbourne. He sees it as his craft to create truly special experiences that shows people unexpected joys amongst nature that give lasting memories.

Watching, experiencing, learning, waiting… I might just have crafted an experience like no other, come and join our adventures.

We CARE

Customers: we show the maximum amount of care to our customers and do everything to make sure you have a safe and highly enjoyable experience.
Active: All of our tours are active and adventurous so you can keep healthy whilst seeing amazing sights & scenery.
Respect: We respect the environment we work in, acknowledge the traditional owners of the land, and we pay our respects to Elders, past, present, and future.
Eco-friendly: Our tours are eco-friendly, we operate our tours with zero waste and are a progressive, sustainably-conscious company.

About Nic Cooper

  • A passionate and experienced professional adventure guide
  • Qualified SUP Flat Water Instructor with Surfing Australia
  • Obtained Australia’s first qualification in Innovation & Productivity with Box Hill Institute
  • Certified Fitness Instructor with Australian College of Sport & Fitness
  • Children’s book author(opens in a new tab)
  • Dedicated to an adventure company that does good for the environment and people
  • Certified in first aid and surf lifesaving
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