Our journey to Regenerative Tourism:

We have been living and breathing travel and tourism for many years (see our About Us section) and have experienced first hand the positive and negative impacts tourism can have on the world.

So in 2020, when the time came to plan and launch our own adventure tour company, it was imperative we were a force for good and put an environmental and community purpose before profit in every aspect of what we do whilst also providing outstanding experiences to our guests.

WAM is one of the only Certified B-Corp tour operators in Australia and as a company have committed to donate at least 5% of revenues each year with our WAM 4 Project supporting inspirational environmental and social areas to have a long-term impact. To learn more about and support the WAM 4 Project, click here.

In 2025, WAM won the National Banksia Sustainability Award in the Tourism and Destinations category.

View our latest Impact Reports below…

WAM Impact Report 2023-24
WAM Impact Snapshot 2022-23

Our Impact Plan & Promise

Illustrated graphic of Wild Adventures Melbourne (WAM's) positive impact

WAM’s long list of eco-policies and practices is extensive, ongoing and evolving.

Wild Adventures Melbourne winning the National Banksia Sustainability Award 2025

Built to have a positive impact on you, the environment, and community

Reducing emissions
REDUCING EMISSIONS
We have practices and plans in place to reduce emissions and decarbonise across scopes 1, 2 & 3
Learn more
Land & Wildlife Conservation
LAND & WILDLIFE CONSERVATION
Supporting local revegetation projects to restore habitat corridors for koalas and other native wildlife.
Learn more
Marine Conservation
MARINE CONSERVATION
Supporting marine conservation in the waters surrounding the Mornington Peninsula.
Tackling rubbish
TACKLING RUBBISH
Minimising waste, picking up litter, upcycling plastic waste, and generating funds from waste for nature.
Learn more
Food, Water & Chemical Waste
FOOD, WATER & CHEMICAL WASTE
Making strides to reduce food, water and chemical waste across our business operations.
First Nations Culture
FIRST NATIONS CULTURE
Connecting, understanding and supporting First Nations culture so that we can have a deeper awareness of how to truly be an ally non-Indigenous business.
Learn more
Supporting Community
SUPPORTING COMMUNITY
Supporting the community as a local tourism business that cares about positive local social impact.
Local produce
LOCAL PRODUCE
Dedicating time and effort into sourcing the best and healthy produce to serve in our meals from local producers and makers.
Supply chain
SUPPLY CHAIN
Prioritising products and services from small Australian conscious businesses with an ethical manufacturing process.
Customer Service
CUSTOMER SERVICE
Enhancing the customer experience through our eco practices

Awards & Accolades

Winners-Tourism-Tile-scaled
Wild Adventures WAM Certified B Corporation Logo
WAM is one of the first and only Certified B-Corp Tour Operators in Australia
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Advanced Ecotourism & Climate Action Certified with Ecotourism Australia
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EMERGING LEADER AWARD 2024
WAM founder Nic Cooper awarded the Emerging Leader Award 2024 by Mornington Peninsula Tourism
Strive 4 Sustainability Scorecard
STRIVE 4 SUSTAINABILITY SCORECARD
WAM scores 99% in the Strive 4 Sustainability Scorecard
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TOURISM AUSTRALIA SUSTAINABILITY STORYTELLER

Tourism Declares Climate Emergency

WAM is all about connecting people with nature and wildlife on our active adventures, in a way that respects and protects our environment.
By signing the Glasgow Declaration on Climate Action in Tourism, we recognise the responsibilities and obligations we have to the Mornington Peninsula, where we operate, and the planet as a whole, to take climate action.
We commit to fostering climate action within our business and wider community, and to working collaboratively to bring about positive, meaningful, and much needed climate action.

Declaration:

We declare our shared commitment to unite all stakeholders in transforming tourism to deliver effective climate action.

We support the global commitment to halve emissions by 2030 and reach Net Zero as soon as possible before 2050.

We will consistently align our actions with the latest scientific recommendations, so as to ensure our approach remains consistent with a rise of no more than 1.5°C above pre-industrial levels by 2100.

As a signatory, we commit to:

  1. Deliver a climate action plan within 12 month of signing.

  2. Report publicly both progress against interim and long-term targets, as well as the actions being taken, at least annually.

  3. Align our plan with five shared pathways (measure, decarbonise, regenerate, collaborate, finance) to ensure climate action is consistent across all of tourism.

  4. Share information on activities connected to Tourism Declares and/or the Glasgow Declaration among contacts and networks.

  5. Work in a collaborative and constructive spirit with other members of Tourism Declares and/or signatories of the Glasgow Declaration.

To learn more, and join us in signing the Glasgow Declaration click here.(opens in a new tab)

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